Ayrton Group is a leading provider of EHS risk management & advisory consultancy services, staffing solutions, workplace safety training and traffic & event management services.
At Ayrton Group, it is our duty to encourage and back our people to realize their vision of themselves. We place them at the heart of what we do, providing challenging opportunities to develop within a great team in a supportive environment that allows them to reach their full potential.
Autonomy? If you want to make a mark and secure a role where you can put your stamp on things- Ayrton Group are the company for you. There is a Director of Marketing within the company but we want to be led by you– see this as an opportunity for you to treat us as a blank canvas, almost!!
So this role will suit a person who is looking to grow their career within an exciting and fast-paced & high growth company
Key Responsibilities of the Role:
- Develop communication and marketing content for B2B audience to build and foster relationships with existing and potential clients in sectors such as Pharmaceutical, Construction, Life Sciences, ICT, Manufacturing, Semi-Conductor, Hospitality as well as a diverse range of organisations within the SME’s sector.
- Set, plan, and implement organic social media campaigns and strategies across all social channels for the companies within the group
- Track, analyse, and report on ongoing B2B multichannel activities across email, web, and social media.
- Conduct qualitative and quantitative market research to identify new strategies and opportunities for the marketing strategy.
- Analyse website key performance metrics using a variety of tools and implement recommendations to optimize website traffic.
- Create copy for search engine optimization, review website design, content, linking, and other factors to improve SEO positions for target keywords.
- Collate and present research findings to internal stakeholders to ensure consistent key messaging and marketing across all platforms.
- Track and analyse paid advertising campaigns for social media channels.
- Brief external advertising and branding agencies to tailor support to fit business needs, on the occasion where we engage an agency
- Collaborate with internal stakeholders to develop innovative communications in key areas and in line with company priorities
- Lead in producing high-quality copy and visual assets
- Produce internal email campaigns to keep staff updated with internal events and initiatives.
- Organise, attend, and document meetings with a range of stakeholders.
- Populate communication calendars for upcoming projects, events, and initiatives.
- Lead evaluation of sponsorship & industry events/conferences opportunities that we identify or that arise
- Manage and coordinate photography, including taking photos, sourcing visuals, and organising photographers to build up the company’s photography bank, where applicable
- Ensure brand integrity and adherence to brand guidelines in all communication activities.
- Perform other duties associated with this role as reasonably required by the Company.
Essential Criteria for the Role:
- Bachelor’s degree in Marketing, Business, Communications, or Public Relations.
- 3-5 years of relevant experience.
- Strong analytics and reporting skills, particularly in social media and web platforms.
- Experience in social media management and content creation.
- Ability to create marketing materials such as brochures and pitch decks.
- Proficiency in administrative tasks, including budgeting.
- Experience working with third parties, such as designers and agencies.
- Excellent cross-departmental and high-level stakeholder relationship skills.
- Knowledge and experience in paid media campaigns.
- Previous experience in managing marketing campaigns.
Location: this can be a full time office based role working out of our Cork, Portlaoise or Dublin offices or or a hybrid position between one of these offices and working from home
Nice to have but not essential criteria:
- Third level qualification in Marketing, Business, Comms, or Public Relations.
- We’d like to have you work full-time with us, but you might want to work less or part time- and we are open to this for the right person
Apply today and see where to conversation takes us together 🤩